Tivoli Friheden opened its doors in 1904 and today it is the primary amusement park in the region. To stay in this leading position, the attraction constantly needs to renew and improve its services.
Besides being an entertainment park, Tivoli Friheden also offers a lot of concerts, theater shows, and events. That increases the demands on the park’s IT solutions. This is why the attraction chose the Point of Sales and ticketing system from NaviPartner where all IT solutions are centralized in one system.
“Today, we save a lot of internal resources as all former manual processes are now completely automated. All systems are fully integrated with Dynamics NAV,” says Morten Palm Andersen, Sales and Marketing Manager at Tivoli Friheden.
“We save a lot of internal resources as all former manual processes now are completely automated and all systems fully integrated with Dynamics NAV.”
– Morten Palm Andersen, Sales and Marketing Manager, Tivoli Friheden.
Many of the entertainment park’s guests now buy their tickets online. On arrival, they use the ticket scanner at the entrance or get help from the staff with handheld devices in front of the park.
“We have a system in place that makes it much easier to obtain and store data. Now we know who is visiting the park and can use this knowledge to create efficient and targeted marketing campaigns. Moreover, our IT landscape has been completely streamlined with a system that is tailored to the entertainment industry and to our specific needs now and in the future, Morten Palm Andersen says.
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